All Hits Are Not Created Equal

This article brought to you courtesy of

EndOfJobs.com

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All Hits Are Not Created Equal

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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In the end, it all comes down to this...

After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!

Without website traffic it's the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, you hide it in your basement where nobody can
see it.

Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get "hits" to their sites, but they fail to realize that
all "hits" are not created equal.

In their quest to get eyeballs to their websites, most
online operators don't realize there's a big difference
between driving "general" traffic to your website and
driving "targeted" traffic.

Just getting *any* old traffic is the same technique TV
advertisers use.

They flash ads on the screen in front of people who can't
afford or don't need the advertised product. Since general
advertising can't hit specific targets, they hit everyone
and hope that someone in their target audience is actually
watching at that moment.

Spam, banner ads, "safe-lists" and similar traffic
techniques fall into this same "general" category.

On the other hand...

"Targeted" traffic is made up of people who are genuinely
interested in what you have to say or sell online.

These people either share the same interests or have an
immediate need or problem they are trying to solve.
"Targeted" traffic is best because the people hitting your
website have a much higher likelihood of actually making a
purchase.

Targeted traffic comes from people following recommended
links on other sites, typing in relevant keywords into the
search engines, or even reading articles you've written on
a particular subject and then clicking over to your site
for more information.

If you don't already know where to find the best sources of
targeted traffic for your website, you will need to
experiment with lots of different sources to find the ones
that bring visitors who give you the most "bang for your
buck."

The fastest way to determine which avenues provide the most
targeted traffic is by using an "ad tracker".

An "ad tracker" is a simple program, residing on your web
server, that tracks how many visitors your site gets from a
particular source and how many of them purchased.

Though it sounds simple, most businesses don't do this!

Most businesses can't tell you their visitor to buyer
conversion percentage and, therefore, don't know exactly
how much they can invest in traffic generation and remain
profitable.

Whether you pay for your website traffic with cash (pay-
per-click search engines, ezine ads), or you pay for it
with the sweat of your brow (article distribution, free
search engines), you must identify your best and most
profitable sources of targeted traffic that convert into
buyers, subscribers, or leads.

Failure to identify and *track* where your buyers and
subscribers come from -- and then calculate how much they
really cost you -- ultimately translates into failure for
your online business.

--
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...

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This article brought to you courtesy of

EndOfJobs.com

How to Make This Year Your Best Year Ever

This article brought to you courtesy of http://www.endofjobs.com/

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How to Make This Year Your
Best Year Ever

By Yanik Silver
www.SurefireMarketing.com/
http://www.33daystoonlineprofits.com/

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Every year I've been in business for myself online
has been better than the previous one. Recently, I
decided to create an "Apprentice" program (Yes, even
before Trump) and I was extremely pleased that we
had nearly 100% of my Apprentices get an online
venture up and running.

I've gone back and thought about their projects and how
they developed and I came to a striking conclusion that
will be worth a lot of money to you this year if you heed it.
There was one key aspect that got them off their butts and
making money and it came down to one thing...

...A Deadline!

As simple as that sounds, once a firm deadline was
established that's when the rubber met the road and all
obstacles melted away like snow flakes in a frying pan.
I'll give you a perfect example for one Apprentice we were
going back and forth a bit tidying up some finishing
touches on the project and trying to get it out the door.
Many times people can try to make everything too perfect
and it never gets out making money so we said we are
launching this project at the LIVE Apprentice Summit. That
was it and that was final.

The date of the Summit was getting closer and closer and I
could see this Apprentice start to sweat a bit. But I made
him make the commitment to this deadline publicly during
our group call and he couldn't back out now.

Fast forward to the day of his launch he had multiple
obstacles that would normally have put the project on hold
get swept away but not now. With the firm deadline in place
and the opportunity for him to be embarrassed our fine
Apprentice finished his project. We hit the 'send' button
and he made a tidy sum from a tiny list over the weekend.
And this was just the start because his project has made
well into the five figures already. And why did it get
finished?

The deadline once again.

What's your deadline for your first project or your next
project?

Is it something that's in your head? Not a good idea. It's
pretty easy to keep moving that forward or letting other
things take precedence.

Who knows about your deadline and who's going to hold you
to it? In some cases it's not a good idea to share your
deadline or goal with another person, especially if they're
the kind of negative energy vampire a lot of well-meaning
friends and family are. But if you've got a group of
colleagues all with the same thinking use them. This works
especially well if you don't want to look like an "idiot"
in front of them and they are people you really respect.

I'll tell you what works for me and maybe it'll work for
you too.

For me, I work best when I absolutely "have to" perform.

For instance my first product on Internet marketing
might never have been made (or at least it would have taken
much longer) if I didn't sell it before it was done. In 2000
when I first started marketing online a lot of people wanted
to know exactly what I did and how I started making money
so fast.

Well, I got my first opportunity to share my story in
Atlanta at an Internet seminar. I was extremely nervous and
my heart was beating out of my chest to go talk in front of
100 strangers. I gave my presentation and then I sold this
product (yet to be created).

I told people it would be delivered in a few weeks so they
knew it was a prepublication offer. I walked away with 10
orders at $200 bucks. All well and good except I couldn't
charge anyone until the manual was done. Even though it was
only $2,000 (less what I had to pay the promoter)

I knew that at least people wanted this information and I
could keep selling it once I finished it. I probably had a
week or two of 3 o'clock in the morning work sessions but I
completed it and charged the cards. I was under pressure to
get the manual done because these people paid me (though I
didn't charge them) and I owed them the material.

Since then I've updated my course material and it's been
worth well into the six figures just because "I had to
do it".

How can you set something like this up for yourself? If you
can stand the pressure - you can decide to put on a tele-
seminar. This is one of my favorite ways of creating
product by a deadline. You can do either a one-time tele-
seminar or series of tele-seminars and you get paid to
produce the product. How great is that? It doesn't matter
if you have 1 person or 1000 people on the call because
this is forcing you to create product and perform.

Once you've set your deadline for anything you'll
"magically" see certain resources fall into place. Trust
me, it's a bit eerie but when it occurs every time you set
a firm deadline you know there's something to it. Just the
act of making the decision sets these events into motion
for you. It's also because what you focus on becomes your
reality. Your perception has changed. Your internal
"radar" is now attuned to resources, allies, etc that can
help you get your project completed.

Now I leave you with one more secret...Set "mini
deadlines".

When you're looking at the whole task of setting up an
Internet business (or anything really) it's easy to get
overwhelmed. But if you break everything up into small
tasks with their own deadlines you'll be at your
destination before you know it. I promise it'll work for
you. In fact, that's one of the reasons I really like
Franklin planner systems (now Franklin Covey). I've been
using them since 1998 and that's when I first started
making some significant changes in my life.

Actually the founder of Franklin, Hyrum Smith has a great
book called "The 10 Essential Laws of Time and Life
Management" - this should be required reading for you!

Even though I hate ad slogans (since they don't work) this
one should become your mantra for the year - "Just Do It".

As cliché and overused as it is - that's all it comes down
to. Whether you're willing to roll the dice and put
yourself out there a little. I promise whatever the worst
case scenario you're thinking, it is far from the reality.

And if you need someone to send your deadline list to - go
ahead and email it to me. I'll keep it confidential and
we'll celebrate together when you reach your destination.


(c) Surefire Marketing, Inc.

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Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for making this year your best yet -
http://www.33daystoonlineprofits.com/
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This article brought to you courtesy of http://www.endofjobs.com/