All Hits Are Not Created Equal

This article brought to you courtesy of

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All Hits Are Not Created Equal

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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In the end, it all comes down to this...

After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!

Without website traffic it's the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, you hide it in your basement where nobody can
see it.

Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get "hits" to their sites, but they fail to realize that
all "hits" are not created equal.

In their quest to get eyeballs to their websites, most
online operators don't realize there's a big difference
between driving "general" traffic to your website and
driving "targeted" traffic.

Just getting *any* old traffic is the same technique TV
advertisers use.

They flash ads on the screen in front of people who can't
afford or don't need the advertised product. Since general
advertising can't hit specific targets, they hit everyone
and hope that someone in their target audience is actually
watching at that moment.

Spam, banner ads, "safe-lists" and similar traffic
techniques fall into this same "general" category.

On the other hand...

"Targeted" traffic is made up of people who are genuinely
interested in what you have to say or sell online.

These people either share the same interests or have an
immediate need or problem they are trying to solve.
"Targeted" traffic is best because the people hitting your
website have a much higher likelihood of actually making a
purchase.

Targeted traffic comes from people following recommended
links on other sites, typing in relevant keywords into the
search engines, or even reading articles you've written on
a particular subject and then clicking over to your site
for more information.

If you don't already know where to find the best sources of
targeted traffic for your website, you will need to
experiment with lots of different sources to find the ones
that bring visitors who give you the most "bang for your
buck."

The fastest way to determine which avenues provide the most
targeted traffic is by using an "ad tracker".

An "ad tracker" is a simple program, residing on your web
server, that tracks how many visitors your site gets from a
particular source and how many of them purchased.

Though it sounds simple, most businesses don't do this!

Most businesses can't tell you their visitor to buyer
conversion percentage and, therefore, don't know exactly
how much they can invest in traffic generation and remain
profitable.

Whether you pay for your website traffic with cash (pay-
per-click search engines, ezine ads), or you pay for it
with the sweat of your brow (article distribution, free
search engines), you must identify your best and most
profitable sources of targeted traffic that convert into
buyers, subscribers, or leads.

Failure to identify and *track* where your buyers and
subscribers come from -- and then calculate how much they
really cost you -- ultimately translates into failure for
your online business.

--
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...

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This article brought to you courtesy of

EndOfJobs.com